Make the Winning Move in the Fiercely Competitive Gaming Industry
Game Management: The Art and Science of Free-to-Play is a comprehensive guide to building, analyzing, and operating modern free-to-play games. It distills the end-to-end craft of running a live game into clear frameworks, practical examples, and data-driven methodologies.
Sample Chapter Overviews
6:39
Chapter 1: Managing Free-to-Play Games
05:43
Chapter 2: Player Retention
05:47
Chapter 3: Managing Monetization and Virtual Economies
10 Things This Book Will Teach You
In these pages, you will learn:
- How to form your product vision and lead your team to achieve it
- How to forge a product roadmap that will exceed your business goals
- How to leverage data to build trust and inform product strategy
- How to analyze, predict, and boost your player retention
- How to manage a virtual economy by cultivating your active payer base
- How to deconstruct and upgrade your player lifetime value (LTV)
- How to master the black art of new user acquisition
- How to evaluate and level up your feature and LiveOps strategy
- How to tame RNG to create compelling player experiences
- How to execute and evaluate powerful hypothesis tests
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About the Author
Nathan Williams is a game industry veteran with over thirteen years of experience in free-to-play games, where he has worked on numerous casual and mid-core games. He is currently a Director of Product Management for Mobile at 2K Games and has worked at several other gaming companies, including Zynga, Glu Mobile, Twitch, and Big Fish Games. He holds an undergraduate and master’s degree in computer science, as well as an MBA from the MIT Sloan School of Management.
